Modern Manual Therapy Blog - Manual Therapy, Videos, Neurodynamics, Podcasts, Research Reviews: private practice

Showing posts with label private practice. Show all posts

YES! DEFINITELY!

New graduates just need the right tools and fundamentals in business and marketing to start. Here are 5 tips for a new graduate or resident interested in opening a cash based physical therapy practice.

1. Get good quick

2. Learn how to manage money

3. Learn business basics

4. Learn how to market and sell

5. What kind of salary do you want

As an EXTRA BONUS, the below video goes over the #1 reason why a new graduate SHOULD open a cash based PT practice! SALARY

A new PT graduate can open a cash based physical therapy practice if they do it the right way and have the right fundamentals to start. I am apart of the new generation of PTs that have a DPT, research experience, evidence based practice, etc, but also have huge student loan debt over $100,000+. I am not complaining about it, blaming others, or making excuses, but we need to overcome this student loan debt problem and solve it. This will be solved with increasing salaries. Yes, increased salaries and showing true value in healthcare! So why start out seeing 2-3 patients per hour in a factory clinic and get $35/hour when you can see 1 patient/hour with high quality one-on-one patient care and pay yourself $60+/hour? This is how we have to think. Not only do we need to thrive in the future of health care as physical therapists and create real value to the public, but a cash based practice will allow you to be financially rewarded also. Believe me, it is not easy and get ready to work hard, but it can be done and a new PT graduate can open a cash based clinic.

Don't forget to like our facebook page for free information, marketing ideas, and new business strategies for a cash based physical therapy practice .

Best Regards,

Ron

Owner of Pursuit Physical Therapy
email: cashbasedpt@gmail.com

Owner of CashBasedPhysicalTherapy.org

Adjunct Faculty of University of Central Florida

Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

Keeping it Eclectic...

What is a Landing Page and Why Should I use this for my PT Practice?

Lets face it, most physical therapists are horrible at marketing and do not know how to market to the public about our services. Most physical therapy websites just say the same thing: look at our staff, look at what we do, we do this physical therapy, look at our education, we do this intervention, and it filled with more me, me , and some more me. This is another problem that I see frequently and recommend to change this on your practice website (remember it is not about you), but I also recommend to stop marketing physical therapy. Yes, I said it. Stop marketing physical therapy and start marketing your outcomes and start using landing pages.

What is a landing page?

A landing page is one page (either on your website but hidden from the main page or a whole seperate site and URL) specifically designed for one injury, a niche market, or a target prospective patient.

What is the goal of the landing page?

A specific landing page is for the prospective patient or visitor to receive specific information about the topic of interest and, in our case, it is usually about one type of pain or injury. For example: shoulder pain, heel pain, low back pain. The goal of the landing page is to get that prospective patient to take action. To sign up for information, to call to schedule an evaluation, or to schedule online.

Why should I use a landing page?

Most people do not know what physical therapy is nor what we actually do. So marketing physical therapy to the public usually does not work. But if you market to specific diagnoses, injury, or niche market, than people will click and take action on this and you can put yourself in front of 100% of your ideal prospective patient market. What do I mean about this?

For example: say you want to target runners and running injuries. You decide to sponsor a local 10K and you have a booth with your physical therapy logo, flyers, free information, etc. It all sounds good but what are you really doing. You are putting yourself in front of 1000 healthy runners that at some point may or may not get injured, 2 months from now they may call you for an injury, and they may not even stop by your booth, because after the race, they just want the free planet smoothie drink or a free chick fil a sandwich. You get my point, don't count on maybe, and there is so much work here. With this example, how many people will be coming in for an evaluation after this race? maybe 0-1-2. Now what if you can put yourself in front of only injured runners looking for treatment? What if you hosted a running injury clinic at a local running shoe store and you put yourself in front of 15 injured runners who are coming to hear you talk! This is a huge opportunity and how many of these injured runners can you get in for an evaluation with a lot less time, money, and work? maybe 5-7? See the difference

Your landing page will target a specific injury or niche market, that will put yourself or your landing page, directly in front of people looking for treatment for that specific injury! This is the key and you can market your outcomes and success stories here too. Anything to get them to take action. This strategy will allow you to increase your conversion rates and to get more people to take action and call you for an evaluation.

This is just one concept that private practice owners, especially cash based practice owners need to master when marketing your practice. It works and will help increase your conversion rates getting more prospective patients in for evaluations. For more information on marketing strategies, proven blueprints for landing pages, and how to start a cash based PT practice click below or click here.

Don't forget to like our facebook page for free information, marketing ideas, and new business strategies for a cash based physical therapy practice .

Regards,

Ron

Owner of Pursuit Physical Therapy
email: pursuittherapy@gmail.com

Owner of CashBasedPhysicalTherapy.org

Adjunct Faculty of University of Central Florida

Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

Keeping it Eclectic...