5 Things you MUST Know Before Opening a Cash Based PT Practice | Modern Manual Therapy Blog - Manual Therapy, Videos, Neurodynamics, Podcasts, Research Reviews

5 Things you MUST Know Before Opening a Cash Based PT Practice

5 Things you MUST know before opening a Cash Based Physical Therapy Practice!

1.  Become an expert Physical Therapist

You need to show better outcomes and results as compared to standard care.  Period.  But not only will you see patients who see the value in this, but you will also see complex cases that has failed multiple treatment approaches.  So you need to be able to see complex cases.  Your PRODUCT needs to be better than your competition

2.  Learn how to sell physical therapy

In business this is simple:  no sales = no revenue = no profit = no business.  

3.  Start with the end in mind

Clearly identifty your vision and goals, and then work backwards from this and desgin a plan to meet them.

4.  Learn how to market your business

If you want to open a cash based PT practice in an oversaturated healthcare market and keep the prinicple of getting patients better, faster, in fewer visits then standard care, you will have a marketing problem.  This is why I say you need to understand, master, and learn marketing.

5.  Take advantage of this current healthcare opportunity now and get ready to work hard

What better time than now to open a cash based practice!  Standard healthcare is so bad right now!  We can survive healthcare reform and truly show the real value that we can show the public and prospective patients.  9/10 small businesses fail and it is not due to the idea or product, it is due to execution and working hard.  Just be prepared to work hard.  Really hard!

BONUS TIP:  Never lose focus on your priorities in life, no matter how busy you get with your business and work.  Your priorities should always be : 1.  God, 2.  Family, and 3.  Work and business.

For more information on marketing strategies, landing pages, business concepts, how to start a cash based PT practice and to get my FREE START UP CHECKLIST click below or click here.

Don't forget to like our facebook page for free information, marketing ideas, and new business strategies for a cash based physical therapy practice .

Best Regards,


Owner of Pursuit Physical Therapy
email:  cashbasedpt@gmail.com
Adjunct Faculty of University of Central Florida

Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

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