Modern Manual Therapy Blog - Manual Therapy, Videos, Neurodynamics, Podcasts, Research Reviews: #disruPT
Showing posts with label #disruPT. Show all posts
Showing posts with label #disruPT. Show all posts

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Welcome to episode 14, the first Healthcare DisruPTion podcast of 2017!  Its short and sweet and no looking back!  In this episode Andrew and Jerry approach 2017 with the continual question “What If?”  
We rephrase some old questions and look to formulate new questions to old, ongoing issues in healthcare and physical therapy.  
Our challenge to YOU is to commit to new, different and even absurd questions in 2017 to the problems that have plagued you, healthcare and PT!
You can find Andrew and Jerry on Twitter…
@ArothschildPT and @jerry_DurhamPT
They are both on Instagram…..    
jerrydurhamPT and arothschildPT ….
And Jerry can be contacted through his website: jerrydurhamPT.com/contact

Want an approach that enhances your existing evaluation and treatment? No commercial model gives you THE answer. You need an approach that blends the modern with the old school. Live cases, webinars, lectures, Q&A, hundreds of techniques and more! Check out Modern Manual Therapy!

Keeping it Eclectic...








Over at the Nxt Gen Institute of PT, we are constantly innovating to help move the profession forward.   We are very excited to have launched TrendPT,  which is a blend of a social network and PT matching platform (for improved clinical education/mentorship experiences).  

The site is quite simple and we'd encourage PTs, PTAs and students to join today!  The only way we can improve the process is through a collective effort.   

So here is a quick glance at the site: 

1. Mentors/Clinical Education Instructors can create a profile.   This profile includes your location, credentials, skills, training, and interests.  This profile can be viewed by anyone who checks out the site (but can be hidden at anytime if your unavailable). 


2.  Students/Residents/Fellows-in-Training can search the database of mentors/clinical educators to see who is not only available, but who most matches their needs (location, interests, skills).   There is a built in rating system that allows you to read feedback on the mentors performance.  








It would be amazing if every person who read this, takes 2 mins and enrolls on the site.   Its easy to use and could enhance the way we learn.

-Joe B


Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

Keeping it Eclectic...










Enrollment is when you are eagerly present-- Seth Godin 

The following is a guest blog from Morgan Denny of STAND, The Haiti Project:

As a forethought: Four times a year, STAND (Sustainable Therapy And New Development) travels to Haiti and over the span of two weeks treats around 1800 patients. We bring teams consisting of PTs, prosthetists, orthotists, and general medical practitioners. We work as a team for every patient. The situation invokes a collaborative environment within and between professions in which there is no testable right answer. You are the only one this patient may ever see. You’re it. This is Haiti.

When I initially sat down to write this blog (let’s be honest, I probably stood since sitting is the new smoking), I just jotted down my brain explosions regarding how I feel working in Haiti and how it relates to my clinical work stateside. When I went to revise these thoughts, I decided I liked them raw. My lack of sentence structure may not paint the full picture, but I hope that the words and phrases will bring to light some real issues in our profession and how we treat, NAY! how we should treat.

PT as a collaborative primary care provider, 

Where there is and where there ISN’T access to care.

Working without ego because no one has expectations that you know what you’re doing.

No strings, no insurance, no companies scheduling shorter visits based on reimbursement

Ability to do what you think is right not just what you think you’re supposed to do
This is Haiti.

Acting as the true primary care provider, because you’re forced to use ALLLL your knowledge and skills and deductive reasoning WITHOUT all the tests and imaging

Using information and your tool box instead of reliance on other professions or testing or waiting for someone else to take responsibility

No concern about stepping on toes or pecking order, only doing exactly what is best for the patient in the moment

This is Haiti.

What happens when you leave your ego in the states, when you’re not alone, when you don’t have to pretend you know exactly what you’re doing?

What happens for the patient when they see that many practitioners are working together to help them?

What happens when you are able to brainstorm, able to pick the best option instead of the only one you can think of?

What happens when you have many views and others’ backgrounds and experience to see the problem and create a solution?

This is Haiti.

The only place I’ve been able to do this is abroad, is it even possible in the US?

Could a new model be created?

No textbook written for Haiti we always say

Forced to use knowledge and understanding of the big picture to solve the problem at hand, which is what we aim to do with patients in the states, isn’t it?

or do we fall into our patterns, breaking free is the only way to effectively treat in another culture, with different norms and frameworks to work within

We come from a society built around competition,

how fully can we learn to embrace others’ ideas with the patient outcome in mind, will this truly be at the forefront of our thoughts?

New situations force this. The expectation is not that you will know, not that you should know, and new openness allows others to win, to have the better idea, without losing face

This… is Haiti.

Can we not bring these lessons home, can we not approach each situation as if we were in Haiti?

Disarmed from the self worth and reliance of a failing system and newly freed by the knowledge that our minds and our hearts will find the best solution for each patient, even when we cannot claim the outcome….

This is Haiti.

Treat like you mean it.

For more information on how you can volunteer with STAND: The Haiti Project, contact Dr Morgan Denny DPT at mdenny@stand4haiti.org or check out the website at www.standhaitiproject.org.

Check out STAND’s video for visual reference 


There is a better way to treat. Haiti-style.

If you'd like more information or would like to volunteer, please contact Morgan Denny at MDenny@Stand4Haiti.org or Justin Dunaway at JDunaway@Stand4Haiti.org

As always, thanks for reading

-Andrew


Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

Keeping it Eclectic...







Disruption- A radical change in an industry or business strategy, especially involving the introduction of a product or service that creates a new market. To cause disorder or turmoil in. To destroy, usually temporarily, the normal continuance or unity of 

Disruption. We see and hear that word a lot these days. We even have the #disruPT hashtag. Disrupting has become almost a buzz word not only in healthcare but in other industries as well. However, there is a fine line between disruption and simply improving upon an existing model, not that there's anything wrong with that. But true disruption makes the old business model obsolete. Following the obsolete model leads to irrelevance. And not being involved in the disruption can lead to destruction. 

History books are filled with stories of disruptors. The Wright Brothers were disruptors. Henry Ford was a disruptor. Steve Jobs and Apple were disruptors. Facebook and Twitter are disruptors. Napster in the late 90's and more recently, Netflix, were disruptors. Gary Vaynerchuk is a disruptor. Is Elon Musk a disruptor? It certainly seems like he could be with what he's doing with Tesla and Space-X, but ultimately time will tell.

We see that disruption can come in all shapes and sizes. What may appear now as only tiny ripples could very well become tidal waves of change in years to come. Yet, the question remains: is the PT profession ready for it? Is the general public truly ready for it? Was the music industry ready for iTunes? Bottom line, I don't think it matters if we're ready-- it's necessary and it's coming. What matters is if you're going to be a part of it or not. 

In the PT world,  I see direct access as the most significant disruption to the status quo. As far as individuals go, whether you like or agree with him or not, Dr. James Dunning is a disruptor. He is effecting the scope of practice not only within PT but also the chirporactic and acupuncture professions. I also think that John Childs with Evidence In Motion has the potential to be an enormous disruption with their new model of physical therapy education that could significantly alter advanced health care training in this country. 

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has -- Margaret Mead

True disruption is often achieved by a few capable, persistent, fearless, and motivated individuals and groups. Which doesn't mean that everyone shouldn't strive for it. True disruptors are those that see a problem and work towards a solution to that problem, all the while keeping the confidence that what they are doing will be the right thing even in the face of public doubt, and uncertainty as to whether or not it will even work. 

I am not a disruptor, but I am a fan of the underdog, the little company taking on the big, bad corporation; a veritable "David vs. Goliath." (Although, if you read the Malcolm Gladwell book of the same title, you'll quickly realize that David was not quite the underdog that he was made out to be). I want the mom & pop shop to triumph despite a Wal-Mart opening up down the street. However, the challenge with disruption is that it can't just be new and innovative. It still has to be good.

With that in mind, here's a brief example: Over two years ago, I was eager to try out Dollar Shave Club after first hearing about it advertised on a podcast. Were they going to be to shaving what Netflix was for DVD rentals? Their commercials were funny. They were unabashedly confident and crass. After all, they were going after the icons of shaving, Gillette and Schick. I used them for a little over a year before facing the hard truth. Their blades were just not as good for me as Gillette's. There was no way around it. I switched back. I'm sure many people like DSC blades fine. After all, they're still in business. But I don't see the shaving industry being shaken up like the movie rental establishment.

Instead of waiting for the world to impose the need for change, visionary companies are likely to be earlier adopters than the comparison companies-- Jim Collins (Built To Last)


I see many physical therapists out there striving to make significant change and buck the status quo. People like Mike Eisenhart, Jeff Moore, Jerry Durham, Gene Shirokobrod, Ben Fung, and Kelly Starrett come to mind. We have new grad PTs like Ryan Smith opening up cash-based practices fresh out of school. We are also seeing improvements in technology and customer connection from groups like WebPT, Medbridge, Strive Labs, Therapy Partners, and Dave Kittle's Vinitial app. In the volunteering sector Justin Dunaway's Stand for Haiti stands out, no pun intended.

But for those of us who may not be the innovators, or even out in front leading a charge, it doesn't mean we can't do our part. Celebrate the disruptors. Support the movements. Leaders aren't leaders without followers. Innovation isn't innovation unless other people "buying in" and helping make a change. As Jerry Durham said to me in a conversation, "we need to be open to change and new ideas....and ask a lot of questions."  

And speaking of Jerry, stay tuned for exciting announcements regarding the launch of the new "Heathcare DisruPTion Podcast" (formerly, "Business, Baseball and Bourbon") from UpDoc Media with your host, yours truly, and Jerry Durham. 

Having trouble disrupting an industry, a community, or even within your own clinic? How about disrupting yourself?  What steps can you take that can make the change to help you achieve the things you've always wanted? As Scott Halford says in Activate Your Brain, "start small, but start now." The disruption is happening. You don't necessarily have to be out in front, but get on the train. 



As always, thanks for reading.

-Andrew


P.S.
While contemplating your own disruption, if you're looking for some actionable ways to get involved or help make a change in your profession, clinic, and community, here's a few ideas to get you started:



P.P.S.
On Twitter and not following anyone I mentioned in the post? Here's how you can:

@EricJorde_DPT
@DrDunning
@therapyinsiders
@updocmedia
@mikeeisenhart
@Jerry_DurhamPT
@jeffmooredpt
@garyvee
@mobilitywod
@DaveKittleNow
@vinitialapp
@stive_labs
@childsjd
@EIMteam
@RyanSmith_DPT
@scotthalford
@WebPT
@MedbridgeEd
@TherapyPartners






Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

Keeping it Eclectic...







The Disruption is happening-- Jeff Moore


This past weekend, I had the opportunity to attend a course with Jeff Moore (@jeffmooredpt) and Jerry Durham (@Jerry_DurhamPT) at Entropy Physiotherapy (@EntropyPhysio) in Chicago. This was the third course I've attended there in the past year, and the second featuring Jerry. As I've written about before, Entropy, co-owned by Sandy Hilton (@SandyHiltonPT) and Sarah Haag (@SarahHaagPT) is hands down, the BEST place I've ever been for a course. It's not just because of the quality of presenters they bring in, the hostesses themselves, the outstanding coffee, snacks, lunch, after hours dinners, drinks and burlesque shows (wait, what?), it's the entire experience. 

I encourage everyone to check out the selection of upcoming amazing presenters here: http://entropy-physio.com/professional-courses. 

Thunder and Lightning- it's a moniker that has been frequently used to label such things as a running back tandem in the NFL, or perhaps a boxer's fists. In this case, the characterization applies equally to both. Both Jeff and Jerry like to disrupt the status quo, and both energize and inspire the people around them. 

Jeff Moore: For those of you who haven't been able to catch Jeff live with his #PTonICE periscope, the beard game and passion are strong with this one. I'm placing his current beard status at "sea captain." To describe Jeff as passionate is like describing Warren Buffett as "wealthy"-- just a slight understatement. As I tweeted in response to a request to record a portion of Jeff's talk, "it would have broken Periscope." I've wanted to meet Jeff n person for a while now and see how he runs a course. And let me tell you, the live show is a whole different ball game.

Jerry Durham: I'm pretty sure he doesn't need an introduction. And I'm also pretty sure he hasn't been clean-shaven since puberty. This weekend he had it dialed in at "Tom Brady three-day growth." Jerry is co-owner of San Francisco Sport and Spine, an out-of-network operation of three clinics in the Bay area. He may be best known for the "Customer Life Cycle," yelling at people on the internet for using the words "reimbursement" or "discharge," fancy socks, bourbon, and live-tweeting every single blow-by-blow of every SF Giants game.

I'm not saying I'm Batman, but have you ever seen us together in the same room?-- Jerry Durham

A huge bonus of the weekend came at the end of the day on Saturday when we had the opportunity to hear a story from a former patient of Sandy Hilton's, Erin Jackson. Through Jerry Durham this past year, Erin was one of two featured guests on the first ever patient panel at CSM. She was also recently a guest on the Healthy, Wealthy, Smart Podcast with Karen Litzy (@karenlitzyNYC). Erin held a captive audience as she discussed her ordeal with chronic pain as well as the lengths she had to go through navigating the U,S. healthcare system.  It was a powerful reminder of not only how much our words and actions matter, but also of what the detrimental affects can be when misused, as well as the extremely positive outcome when applied appropriately.

One other thing of note is that in most courses I've been to or at courses that I teach, around 4pm is when you start to see people begin to look at their watches and start to think about the other things they'll be doing when they leave for the day. Especially when Erin was talking,  no one was looking at their watch. I think she went at least to 5:45 but no one was even considering leaving. No one wanted to leave Monday evening at 8pm until it was suggested we keep the conversation going at the bar. That exemplifies the quality of the courses that Entropy provides and that exemplifies the dedication and focus of the people that attend the courses. 

As was pointed out on several occasions throughout the weekend, it was great to be in a room with like-minded, goal-oriented people interested in having the conversation and finding solutions to problems. It was also a real treat for me to be able to meet and engage with the following people: Jeff, Jerry, Sarah, and Sandy of course, but also Jason Robinson (@JRPT7), Sarah Greenhagen (@SarahGreenhagen), Ann Wendel (@PranaPT), Aaron Burkett (@ptfromou), Jimmy Picard (@JimmyP_DPT), Adam Fritsch (@AdamFritschDPT), Kevin Moffat, Tim Seppelt, Jim Hoyme (@therapypartners), and Erin Jackson (@healthy_lawyer). Thanks to all for an awesome weekend!

Be the change you wish to see in the world-- Gandhi

Now, on to the highlights:

It took just 37 seconds and two sentences into his opening section for Jerry to drop his first f-bomb.

In contrast, it took Jeff eight hours and four old fashioneds (at the bar down the street) before he broke it out.

Jeff Moore might challenge for the most spoken words per minute by a PT

"It's not about interventions--it's about patient engagement"

Disruption-- things don't need to be done the way they've been done

"Be comfortable with what you don't know"-- Jerry Durham

"If you listen to the pt and ask the right questions, they will tell you what's wrong with them and how to treat them-- I sincerely believe that"-- Jerry Durham

99% of ppl who call a PT office, they expect the same outcome b/c they don't know what it is that we do. what separates us from another PT?


It is the emotional recollection of HOW we felt at a particular occasion that drives future behavior-- Dr. Joseph LeDoux

"Putting patients first drives both a company's favorability and perception of value when it comes to healthcare"-- Mike Bowen, Insights director, Siegel and Gale

In healthcare, the overarching goal for providers as well as stakeholders must be improving value for patients, where value is defined as the health outcomes achieved that matter to patients relative to the cost of achieving them

Jeff Moore's "Round the Corner" moment-- a description won't do it justice. You need to see it live. But if it doesn't get you excited about doing what we do and the impact you have on people, I don't know what will. 

The most important first question: "How can I help you today?"
The most important follow-up question: "Is there anything else?"-- Aaron Burkett

You do not have a standard exam for every patient!-- Jeff Moore

"Do as little as possible but as much as you need"-- Jeff Moore

You need baselines so you can test and re-test. You don't know what changed if you don't know where they started from.-- Jeff Moore

We are in the customer service industry. If you don't like that, then go into research!-- Jeff Moore

Don't expect the APTA to market for you. You market your community!- Jeff Moore


People don't want someone to fix them, they want someone to work hard at it-- Jeff Moore

"Trust builds equity to be wrong"-- Jason Robinson

You want to take your customers through an emotional experience-- Jerry Durham

What is most important to the patient? 

It's about the person in front of you!

"I don't care what the insurance company things, I care what my patient thinks"-- Sandy Hilton

We do not "discharge" patients-- we complete a course of care-- Jerry Durham

Patients for life: "I want to be alongside you and your family for the long term"-- Jeff Moore

"We have to remember, we are all patients. I'm a PT, but I'm also a patient"-- Ann Wendel

" I needed the input of confidence that I would recover to help me recover"-- Erin Jackson

"0/10 pain is not a life goal! I didn't want to exist like a potted plant. I want to do things!"-- Erin Jackson

I had to continuously recover from encounters with health care providers because people didn't listen-- Erin Jackson

"Engagement is how you recharge"- Jeff Moore

"You don't need X amount of rest. You need X amount of inspiration!"-- Jeff Moore



Thanks for reading,

-Andrew


header image credit: http://darkroom.baltimoresun.com/2013/06/lightning-strikes-sears-tower-storm/#1









Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

Keeping it Eclectic...







Over the last handful of weeks, I’ve noticed a concerning trend in the world of physical therapy regarding clinic websites.
They suck.
Seriously. Truly. Honestly. Earnestly. And, imploringly… with no offense to whoever designed it, put it together, etc… SOMETHING needs to be done. This trend is KILLING businesses. Leads are being lost. Opportunities are evaporating. Brands are disintegrating.
Okay… maybe it’s not THAT bad. But, it is bad.

5 Website Flaws That Are Killing Your Clinic

1. It looks like it was written to impress another PT.This one is so prevalent, I don’t even know where to begin. I definitely don’t mean to call anyone out. Here’s how things go down. The website basically is written in physical therapy language, with physical therapy terms, in a resume’ish fashion which basically reads in a way which looks like it is trying to impress another physical therapist who would be reading it. It is heavy into treatment categories, credentials (nothing wrong with them at all, they just need to be leveraged correctly to impress the consumer… not another clinician), and basically looks like an 90’s informercial.
It looks boxy and rigid, feels that way, and seeks essentially only to inform with the person browsing… rather than CONNECTING with them.
2. All Facts, No Feel.
As a result of #1 above, you get “all facts, no feel.” With basically every possible informational piece laid out for a user to browse, it becomes information overload. There’s no story for the prospective buyer to feel out… just a bunch of facts about physical therapy, about the clinic, about “what makes the clinic different,” about how well qualified the staff is, about what insurances they work with, a section for referring providers, etc. It’s a BUNCH of information and generally reads like the user manuals for do-it-yourself furniture kits.
It’s a bore. And, users can’t wait to bounce off that site and find some reviews. Which, by the way, is an entirely different post… some of which is alluded to HERE. PS. You probably need to get started on this!
3. No Actionable Elements.
Be it a landing page, a pop-up email subscription form, or a dedicated scheduling function, so very many clinic websites I’ve been seeing basically have only two borderline & perimeter “actionable” pieces. The first is the contact page (which every one has, so it’s not really special). The second is a social media or social sharing field or button; which again, isn’t special and everyone will check on any way. The biggest problem with lack of actionable elements is this: You are asking your prospective customer to take too many steps to reach the counter for purchase. As with any shopping experience, if you have to go through too many hoops… even if the line is too long, you are more likely to pass and leave the shop (your website) entirely.
Actionable features to your website bring active browsing, clicking, signing up, scheduling for appointments NOW. You could even set up a feature to engage with browsing users in a Q&A live chat. ANYTHING that moves the clinic’s website beyond it’s own wikipedia-style-info-page and into to the digital checkout lane is a good thing.
4. Not Mobile Friendly.Let’s talk mobile friendly, not even mobile optimized. Mobile optimized is another book, in and of itself. But, for mobile friendly?! It’s a low hanging fruit. A quick website redesign, choice of a mobile responsive theme, and organizing your website content in a manner that flows well during a mobile browsing experience is FAR LACKING in most clinic websites. Most of the time, it’s nearly impossible to reach areas of query such as insurance information, what the staff are like, or how to contact the clinic itself when browsing the site on a mobile device.
Even more websites have frameworks that are identical during mobile and desktop browsing, making the mobile experience feel archaic, cluttered, and clumsy… emotionally inferring to the potential patient shopping you out, that your clinic would otherwise feel the same way.
5. Not Truly Owned, By YOU!
I was not only surprised, I was mortified to find out how many clinics don’t actually own their website. What seems to be the common case is that clinic owners, program managers, etc… hire out to some web development company who charges them a fee to construct a very generic (and terrible) clinic website. Then, the web company is retained for some nominal web maintenance service. To which, if one would look carefully, happens to be conveniently a couple bucks higher than the going monthly rate for web hosting. And, I must ask, “How often are clinics updating their websites?” Basically never. So, businesses are throwing away chunks of cash month-by-month because they aren’t purchasing the site and host, themselves… and, are siphoning away cashflow to “web maintenance” that they never use.
By buying through a 3rd party (sounding familiar???), clinics have entirely lost control over their websites. And, as a website is one of the biggest elements of a business’ digital footprint… this essentially leads to very little updating, optimization for user experience, or practical relevance to the patients who are shopping you out, hoping to find a connection they trust.

If this is sounding all too familiar and becoming terribly concerning, I want to know about it! We, the team at UpDoc, want these all too common clinic website flaws to not be the norm, but to be the exception in our profession. We have resources to point you to. We want you to be successful!

Wanna chat? We’re all ears!




Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

Keeping it Eclectic...






All human beings should be able to perform basic maintenance on themselves-- Kelly Starrett 

Kelly Starrett's (@MobilityWOD) recent appearance on the Therapy Insiders Podcast a few weeks ago generated ever so slight a buzz in the PT world on social media particularly over the topics of movement, mobility, performance, and pain. Reverberations from the interview and the ensuing discussions are still going on now. It's an important conversation to be had, and while much was debated, I'm not sure that anything was yet resolved, nor will it likely be anytime soon. However, such discourse is vital as we adapt to the changing healthcare landscape and the evolving scope of our profession. 

I, for one, was grateful for the discussion because the relationship between movement quality and pain and function is one that I've had an internal struggle with for several years. My manual therapy training through the Ola Grimsby Institute was heavily inundated with biomechanics and pathoanatomy, but fortunately there was still a healthy dose of neurophysiology through emphasis on some of the proposed mechanisms of manual therapy (see work by Bialosky et al), central sensitization, and segmental facilitation. 

Before going any further, let me also say that I am a fan of Kelly Starrett's work. This does not mean that I agree with everything he says or promotes, and I think I made that clear on social media during the aftermath of the podcast. However, I love his passion and commitment to promoting movement awareness, strength, and self-efficacy. Do I agree that "dysfunctional" movement automatically leads to pain? No, I don't. Do I acknowledge that "better" movement is possible? Yes, I do. Do I own a "supple leopard" t-shirt? You know it. It's the most comfortable t-shirt I've ever owned.

Kelly's work has had a positive influence on me, both personally and professionally. As some of you may know, I am more than fifteen years post lumbar fusion (L4/5) for spondylolishesis, and have been managing inconsistent but ongoing low back pain/tightness since. Several hip joint and soft tissue mobilization techniques that I discovered from Kelly's work became immediate "game changers" for my own rehab/mobility and symptomatic improvements, and I began incorporating them regularly into patient care, 

From a big picture perspective, I think Kelly is taking a look at problems that we can all acknowledge are plaguing our society today-- obesity, heart disease, cancer, stress, diabetes, and chronic pain-- and seeing that even with advances in modern medicine, the incidence of most of these conditions is RISING, not declining. Lifestyle choices can arguably have a profound impact on some, if not all of these issues. One of the things that directly affects lifestyle and health is lack of physical activity, and I think this is where Kelly believes he can gain access to people to try to influence change. 

There appeared to be two general groups on social media following Kelly's appearance on Therapy Insiders. (I'm painting with a broad brush here). On one side there was a very movement-centric group with the viewpoint of "good" vs. "bad" movement. This community appeared to primarily consist of strength coaches and the hybrid PT-strength coaches. The other group was much more skeptical, (to put it mildly) regarding the distinction between good and bad movement. They had particular objection with the assertion of the association with "dysfunctional" movement and positions with pain. 

Everyone is right with their thinking, except everyone's thinking is based on a particular set of assumptions-- Katy Bowman

I'm in the camp of trying to keep an open mind and figure this shit out. While I am a much stronger advocate of the biopsychosocial model, I don't think we can discount movement, lack of movement, or quality of movement as not being an issue.  After all, it is part of the "bio" in the BPS model (Greg, I had this last sentence in there even prior to our conversation on Twitter). 

Because we also acknowledge that pain and tissue damage are unrelated, can we then say that abnormal movements or stresses can cause joint/tissue damage without us having the perception of it? Without the perception of pain does that mean everything is fine and shouldn't be addressed? I have a hard time wrapping my head around that one as well.

Yet, at the same time, I don't think we can also say there is an ideal way to move. Although there are range of motion standards at each joint, quality of movement can be relative to each individual and for a particular activity. For the average person, movement variability is probably more important than moving in an "ideal" form. From my perspective, I think the discrepancy lies in the type of person that the opposing groups are seeing. Movement specifics may be more important in more active, athletic, and performance-oriented populations that appear to make up the bulk of the patient/client population of Kelly's as well as other hybrid S&C/PTs, as opposed to pain-dominant and less active individuals. In these cases, more frequent movement, in my opinion, trumps "optimal" movement.


Not only are the structural explanations for pain generally unsupported by any scientific evidence, the last 25 years of research results mostly undermines them, often impressively-- Paul Ingraham

For example, I work in a general outpatient ortho private practice. On Thursday, I eval'd a 15 y/o female runner with recurrent "shin splints" with more of an SFMA-type approach. An hour later I had a follow-up with a 57 y/o retired gentleman with a long smoking history and type II diabetes. He had presented with sub-acute LBP several weeks earlier after helping his daughter move furniture and was highly guarded with all movements. He needed to have his fear reduced and his confidence in movement increased. In his own words, he is significantly better now, but to look at him from a movement standpoint, there is still much to be desired. But his goals are different. His baseline is different. Ultimately, he still needs to move and move often. 

My main concern is the nocebo effect that comes from pointing out "flaws" within someone's movement. With so much individual variability, can we really know for sure? Highlighting "problems," especially in the rehab arena, may only serve to drive fear, something that as clinicians I think we should constantly strive to avoid. 


Here are some questions I've considered followed by my current responses, based on some of the issues that were discussed. To borrow a phrase from Greg Lehman, I reserve the right to change my opinion at any time:

Do biomechanics matter?--(yes-in certain situations, positions, under loads, and with some people but not all)
Does pain change movement?-- (yes)
Can changing how someone moves affect their perception of pain? (yes)
Can someone have full functional movement and still have pain? (yes)
Can someone have less than optimal movement and be pain-free and have full function? (yes)
Does level of function matter to each individual? (yes)
Can movement affect function/performance at a high level (probably)
Does load matter? (yes)
Is load relative to each individual? (yes)
Is knee valgus bad? (sometimes, but not always. Just ask an ice hockey goalie)
Is it safe to lift things with a flexed spine (yes, for some people. It also may depend on the load, frequency, tissue status, previous training level, etc). 
Should I pick up 400 lbs with a flexed spine? (I wouldn't)
Does pain mean tissue damage? (No)
Can you have tissue damage without pain? (Yes)
Can you predict that "better" movement will reduce risk for injury? (Much of the research doesn't seem to think so but I think this is still the big unknown)


Now, maybe I'm being naive, but after reading two of Kelly's books, listening to almost every podcast interview he's done, and watching many, many of his daily m/wod videos, I think Kelly has a better understanding of pain and its relationship with movement beyond what he lets on with his public persona. Likewise, I believe that Robin McKenzie knew there was more to treating low back pain than just press-ups. (And yes, before you start yelling at your computer, I know the MDT method is more than just press-ups. I'm just trying to illustrate a point). 



Pessimists are usually right and optimists are usually wrong, but all the great changes have been accomplished by optimists-- Thomas Friedman


One thing we can agree on is that Kelly is a very effective communicator. He knows his audience. And guess what? I don't think his primary audience is us. By us I mean physios in the classic sense. His audience expands beyond to strength & conditioning and Crossfit coaches, athletes, military operators, and those that desire to be part of those communities. It's like Simon Sinek's mantra in Start With Why, "people don't buy WHAT you do, they buy WHY you do it." 

I think Kelly's "WHY" is pretty clear. I think he sincerely believes that most people are capable of doing more and being better than what they believe for themselves. He also takes interventions beyond the traditional rehab- to training, sleep quality, and nutrition. He is trying to stop problems before they start, which is an admirable quality. 

So, why is this an important concept to understand? Well, what's one of the biggest issues we face in physical therapy? The average person doesn't really understand "WHAT" we do! Gene Shirokobrod highlighted this fact several months ago on an episode of Therapy Insiders during a "man on the street" segment outside of the private practice conference. I imagine if we asked ten physios the same question, we would also get a variety of responses. 

If we're honest with ourselves, we will admit that most people don't like to have to think too much. They respond much better to messages that affect their emotions. In the 1980s, an ad for Steve Jobs' brand new Apple computer "Lisa" was 9 pages of technical jargon placed in the New York Times. It bombed. Jobs was let go. At Pixar, he learned the art of simplicity. When he was brought back to Apple, the first ad that was run consisted of just two words: "Think Different." The rest is history.

As Sinek explains, the logical, language part of our brain, the neocortex, is not where decision making resides. Decision making resides lower down, in the reptilian limbic brain; the one that responds to emotions. Kelly uses words like "release," "smash", and "gristle." Many clinicians dislike the use of these words because of the relative inaccuracy of the descriptions to what is actually taking place within the tissues or with the top-down effects from the stimulus. But these words can create a visceral reaction. This gets people's attention. Jerry Durham discusses this same concept when it comes to PT marketing and customer experience. It's about how the customer feels about your clinic--the location, the look, the smell, the sight, the general ambiance. 

We very emotionally and animatedly, remain static. If you're going to be emotional and engaged, do it while moving forward-- Jeff Moore

Instead of the incessant squabbling, can we find a middle ground? There is no absolute "right" or "wrong" that has yet to be demonstrated. It's important for every clinician to extrapolate and distill information and concepts and determine how they might best apply to the person sitting in front of them. 

Healthcare is evolving. How people consume healthcare will hopefully not be too far behind. Our profession needs to evolve as well. Change starts with a movement (see what I did there?). Some movement can lead to more movement. More movement may lead to "better" movement. I think we can all agree that there is a "better" out there that is capable of being achieved. 

Thanks for reading,

-Andrew



Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!

Keeping it Eclectic...