Just like our clinical pearls that work great in the clinic when treating patients, this is a marketing pearl that is a MUST DO for all cash based PT practices!
Find out exactly what to do the next time some SEO marketing company or local magazine asks you to spend $1000+/month or tries to trick you into buying unproven marketing for a 12 month commitment.
Never commit to unproven marketing without doing this first!
2 Main Marketing Strategies:
1. Ask for a 3 month trial period to tests the marketing to see if it works or not
2. Find 3-5 companies or health care providers who were in a past issue or publication. Call them, and see if they received any ROI on their advertising in the magazine/publication.
This is a great strategy that has helped me saved $1000s of dollars on wasted unproven marketing that does not work for a cash based practice. For more information about my cash based system, my proven marketing strategies, or my 101 series for cash based start up practices, visit http://www.cashbasedphysicaltherapy.org/
PS: Don't forget to like our facebook page for marketing strategies, business concepts, and more information about cash based physical therapy
Interested in live cases where I apply this approach and integrate it with pain science, manual therapy, repeated motions, IASTM, with emphasis on patient education? Check out Modern Manual Therapy!
Keeping it Eclectic...